The Client
A British chocolate company that sources handmade chocolates for sale around the world. They sell primarily on Amazon and their Shopify website.
The Existing Set Up
This chocolate brand had a solidly built Shopify website with good features and branded design. Due to a lack of time and in-house expertise, there needed to be an initial tidy up and edit of the website to get it back to full functionality.
They were looking into how they could drive growth on their website and achieve higher Average Order Value and more profitable sales.
The Solutions
Uprank quickly identified that gifting and seasonality provided huge opportunities for the business and that the strategy should be built around that.
- Improvement of gift wrap functionality on-site to increase revenue
- Creation of email automations based on consumer behaviour
- Implementation of seasonal email campaigns to grow sales at key times
- Systems integrations: Clearpay, Stamped Reviews, Mailchimp
The Results
- Increase in AOV from £28 to £37
- 247% increase in YoY sales revenue
- Increase in conversion rate to over 2.5%
- 10x increase in Gift Wrap revenue
By implementing automated email campaigns, traffic, repeat custom and orders increased. Improving the design and placement of gift wrap options helped customers add it to their orders, increasing Average Order Value sharply at very little cost to the seller.
Uprank improved the design and UX of the store to constantly make the customer journey as smooth as possible.
"I have been really pleased with the success we have achieved through Uprank's marketing and optimisation in a relatively short time. We have enjoyed working with Chris and his team and look forward to seeing continued growth on the website in the coming years. I would highly recommend Uprank."Director, British Chocolate Brand