The Client
A small, independent British chocolate brand selling exclusively online. They had a small presence on Amazon as well as their own e-commerce website. They exclusively sell own-brand products.
The Challenge
With a lack of time and Amazon knowledge in-house, this brand needed help taking their Amazon sales to the next level. They were running minimal Amazon Advertising campaigns with a very high ACoS and low ROAS.
Brand registry had not been completed and therefore there was no A+ Content on their listings and they didn't have an Amazon storefront.
The Solutions
Following an in-depth account review, we identified key areas of improvement for their Amazon account.
- Brand Registry — protecting their brand and unlocking A+ Content
- New product photography across all listings
- Fully branded Amazon storefront design
- Bespoke A+ Content design by our graphic designers
Once this was completed, we built a specific advertising strategy targeting key product categories and key seasons. We refined existing campaigns and created new ones to capture all opportunities. Ad copy was improved to highlight products and target relevant search terms.
The Results
As a result of the bespoke strategy, this brand achieved "Bestseller" and "Amazon's Choice" badges for key terms, beating much larger brands.
- ACoS reduced from 45% to 11% in non-seasonal campaigns
- ACoS reduced from 37% to 7% in seasonal campaigns
- 282% YoY growth
- 546% YoY New to Brand Sales
"I have been surprised and delighted by what Uprank has managed to achieve in such a short space of time on our Amazon account. Their work has been fantastic since they took over the account and to be beating large brands is remarkable. I look forward to working with Chris and the team for many years to come."Company Director, British Chocolate Brand